Dear reader,

IT IS A GREAT pleasure to present the fifth edition of A Pure World to you.

This new edition is, again, an excellent reflection of who we are, what we do, and how we go about it. In this edition, we highlight our endeavours towards becoming the most sustainable company in our industry by sharing some of the efforts we pursue. This includes internally by featuring our commitment to building sustainable communities through local climate contracts, externally through two customer cases, and by giving you an update on our Go Green group-wide initiative, which combines the two.

ADDITIONALLY, WE SPOTLIGHT some internal celebrations: the 15th anniversary of our reactivation plant in Premnitz, Germany, and the milestone of reaching 1000 mobile filters in the European market by our Services team – a great achievement at the heart of our sustainability efforts in the market.

INNOVATION IS A FUNDAMENTAL part of our sustainability journey, and I am delighted to share the Jacobi offerings to the PFAS challenge, a novelty in the market with unique solutions. Our innovation efforts also reached our ion exchange resins plant in Kotka, Finland, where we have developed a more sustainable weak-acid-cation resin for home water filter applications.

LAST BUT NOT LEAST, we have highlighted that we cannot be successful without longterm partners who are aligned with our strategic initiatives and who are instrumental to the implementation of our plans. In this edition, we show our fruitful cooperation with our partners in the Nordic region. Without them, we could not have been as successful as we are. Enjoy the read!